Trade Craft · Identity
Trade Craft is a workshop of artisans based in Oakland, California. The experienced collective specializes in furniture design, cabinetry and bespoke products for the modern home. The Department was tasked with creating a distinctive brand identity and to also develop their website, online store, product marketing and workshop signage. The focus on high craftsmanship, precision, and custom solutions was the basis for the Trade Craft identity. The overall theme was expanded through several branded components and materials.