Not your ordinary coffee mug
B Star – Restaurant Branding
Established in 2007, B Star has become a very popular Pan–Asian destination in San Francisco's Richmond District. The Department refreshed all their branding, and designed a new logo that reflected the friendly and relaxed atmosphere at 127 Clement Street. There were several items that also needed to be updated with the new branding, and at the top of this list were coffee mugs with very specific requirements.
These mugs needed to be durable enough to withstand being banged up, dropped, and tossed into an industrial dishwasher several times a day, every day throughout the year. They also had to show off the new branding colors and logo, hold at least 9.5 oz., and have a white interior to prevent accidental beverage over-pouring by waitstaff. All of these small details really count when you’re running a restaurant packed with hungry diners.
Over 3 dozen different mug samples were sourced from dinnerware and ceramic manufacturers around the country. After a week of testing and reviewing, we finally found the perfect coffee mug that satisfied all of B Star's requirements, plus it looked fantastic with their new logo and name printed on both sides. They also survived several inital "drop tests" without chips, cracks or breaks. We hope the final results speak for themselves. View completed project