Branding & Graphic Design Studio
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FiClub

Branding, Illustration, Logo, Print, Style Guide

FiClub is a support community that coaches individuals on the skills to better manage personal finances.

A club dedicated to good financial habits.

A club dedicated to good financial habits.

FiClub is a support community that coaches individuals on the skills to better manage personal finances. The Department worked with FiClub founders to create a distinctive and bespoke logotype that is vibrant, meaningful and memorable. The nexus symbol, subtly depicted in the logotypeā€™s negative space, conveys connection and expresses FiClub's mission to bring people together in a supportive group setting. A Poster series was also created with thoughtful illustrations supporting a motivation inspired hashtag to promote the organization on social media.

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